During the coronavirus pandemic, Bite donated repurposed bottles filled with hand sanitizer to causes like Upward Bound House and Beauty 2 The Streetz. Lindsay doesn’t get much time off, but when she does she chooses to do humanitarian work rather than relax. “I spent my entire twenties as a surf and snowboard instructor and traveling the world, and if I spend my thirties working my ass off for a cause I believe in, I’m okay with that.” She’ll confess that her work/life balance is non-existent, but in the same breath gush about how she no longer feels guilty about working around the clock. It's Bite’s transparency that keeps customers connected to their brand and it's no surprise if you meet Lindsay that you’ll find she’s an open book. For Lindsay, this was where her reality of what Bite could become began to change. Her manufacturing facility was her living room and her distribution system was packaging the orders and dropping them off herself at USPS every morning before her full-time job. ‘Okay, if I start making tablets now, I can have this many orders done,’ and then I realized no, I’m never going to catch up. “I’m seeing these orders come in and I’m like, ‘Oh my God, this is amazing, and then they just kept coming in.’ I was doing the math in my head. “I was literally thinking, ‘I can bring my tableting press and I can put it in the back of the van and I’ll press out my tablets.’ This was how all of my hippie dreams were going to be coming true.”īut her flower child dreams were put on hold when a video of Bite went viral on the Facebook page of Women’s Health Magazine. Lindsay’s initial plan was to turn her van into a tiny home and travel around the U.S. She looked into the few alternatives available at the time, but was disappointed by the plastic packaging and with that the idea for Bite was born.Īround the same time, zero-waste stores began to pop up around the United States. With each tube she tossed out, her eco-anxiety grew. “I figured I could put my shampoo, conditioner, and face wash in those reusable squeeze bottles, but toothpaste had to be the new little toothpaste every single time.” “I was always traveling carry-on only,” Lindsay said over a zoom chat. In her last year as a snowboard instructor she saw the effects of climate change firsthand, but it would be many years later, while on a work trip for her job on House Hunters, when the idea for Bite hit her like a ton of empty toothpaste bottles. When she looks back at the twist and turns of her life Lindsay recognizes each of her roles as an important stepping stone that led her to Bite. In the midst of the busy holiday season, Lindsay found some time to hop on a zoom-call with me to answer my burning question - how the hell did she get to where she is? She’s a former surf and snowboard instructor turned travel Youtuber turned TV Producer turned CEO. You might recognize her from her travel vlog days on Youtube or when she notably turned down Mark Cuban on Shark Tank. Lindsay McCormick is Bite’s founder and CEO.
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